" My father's name was Laird "
Our Story
He was the kind of man who made a room feel different the moment he walked into it. Hard-working. A little rebellious, in the best way. Always, unmistakably, himself.
He passed away in 2021, and I still find myself learning things he taught me without ever meaning to teach them.
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Our last Father's Day together, we went to the driving range. Nothing more than that. Just the two of us, hitting balls, no real plan beyond being there.
He was so happy that day, not because of anything special happening, just because we were both there, doing something simple, together.
Three generations. One game. The same lesson, passed down without anyone trying to teach it.
My grandfather was full of love, and stubborn as hell. He was my best friend growing up.
Everything we did together turned into an adventure, visiting his mates, a round at the course, two years of chipping practice at the driving range, just because and the countless Toasted Cheese's. He loved spending time with me.
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He had one rule above everything else: Respect. The game. The course. Each other. He loved golf. He loved nature. He loved his family. And he loved his grandson.
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I'm still trying to carry that forward.
Golf has taught me a lot over the years, about myself, about other people, about life.
But the most unexpected lesson has been this: Slow down. Have intention.
When you think you know too much, or move too fast, you miss the details, and a lot of the fun along the way.
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Slow down, and you feel every shot. Every movement. Thinking of nothing at all. It turns out that's not bad advice for life either.
There is something about this country that teaches you the same lesson, if you pay attention. You see it on a golf course where zebra graze beyond the rough.
You feel it walking a fairway at dawn when the bushveld is still quiet. South Africa has always asked its people to slow down, look properly, and respect what's around them.
Golf here has never just been golf. It has always been part of something larger.
Son of Laird exists because of these moments.
Not because we set out to build a clothing brand, but because we wanted to carry something forward, the patience, the respect, the time spent together that matters more than any scorecard.
We honour the past.
We embrace the journey.
We protect what matters.
We carry it forward.
